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Sarah Black

Hi, I’m Sarah Black, Founder of Athru Communications, currently in Cumbria, England but originally from Belfast, Northern Ireland.


Athru Communications was born out of change. After twenty years working in consultancy and in-house roles in non-profits in Ireland and the UK, I set off on a great adventure. Since then I’ve lived and worked in Norway and Texas, before recently relocated to Cumbria.  Athru was born out of my passion to keep doing what I love and believe in, while continuing this expat, nomadic adventure.


With almost 30 years of experience, I’m proud to have helped famous big brands, small businesses and non-profits change the world. I’ve worked as part of global teams and I’ve worked with tiny neighborhood community organizations. I’m an expert at crossing and adapting to cultures – ask me about writing press releases in Norwegian for a nonprofit in Stavanger!

Sarah Black Expat Communications Specialist

My passionate belief is that every person has the potential to change the world. And for businesses, doing good is linked to doing well. These beliefs are based on the extraordinary experiences of work with my clients and the causes I’ve supported. You can learn more about some of the projects I’ve been involved in here.

Sarah and Freya

I’m a lifelong optimist because I believe in the potential for change. And while I take the work I do for clients and causes very seriously, I take myself lightly, because I also believe you can still have fun while you’re changing the world.


I’m a former Director of Smarts Communicate, a global PR company, a Fellow of the Chartered Institute of Public Relations and a former member of its Executive and a member of the Public Relations Consultants Association (UK). In my 'spare time', I'm also part of the communications team for Families in Global Transition.


When I’m not working with clients on their next big idea, I’ll be with Athru’s official mascots – Ceili and Freya, two former shelter dogs who really run the office, and doing my bit to change the world.


I’d love to talk to you about your communications needs and how we can work together to change the world. Email me at to arrange a free initial 45-minute consultation.

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